Less than two months since its much-anticipated launch, the all-new http://www.olinbrass.mainteractive-host2.com has proven to be an unqualified hit, generating an enormous increase in visits to the site by metal customers, suppliers and vendors alike.
And while the website boasts plenty of new features to spark interest, it’s clear that the biggest attraction is the abundance of professionally produced video content.
“There’s no question that the videos are drawing a lot of interest,” says Olin Brass Marketing Director Kon John. “That became clear with the results of our first web user poll, where the one video entry – the Olin Brass Mill Tour – was the overwhelming winner.”
The Mill Tour is just one of several videos embedded on the site. Also included are dramatic overviews of Olin Brass and a number of its individual operating units, and a series of employee-focused videos that showcase different aspects of working at Olin Brass. The latter have been particularly well received, which John sees as very good news, indeed.
“One of our most important goals in developing the new website was to show the reality of Olin Brass yesterday, today and tomorrow,” he says. “Yes, we’re a century old metals company with a rich history … but equally important, we are a vibrant organization that is ready and eager to embrace the future. And no one can tell that story better than the people who are making it happen.”
That’s exactly what “Working At Olin Brass” does. The fast-paced three-minute production mixes on-camera interviews of executives, managers and plant personnel with footage shot on the floor of the company’s historic brass mill in East Alton, Illinois. The image that emerges, as Manager of Organizational Development Kim Cleary notes on camera, is one of a company with “… a really unique culture – we’ve been around for over a hundred years, but yet we have an entrepreneurial mindset.”
Cleary is one of five “Olin Brass Experts” profiled individually in the other entries in the video series. Links to the clips appear throughout the website, and all can be viewed on demand at the Olin Brass Channel on YouTube.
“We’re delighted with the video content we’ve produced so far,” John says. “In addition to telling our story to customers and suppliers, we see this as an important recruiting tool. Competition for top talent is fierce, but Olin Brass has a lot offer. It’s a great place to work.”
A subsidiary of Global Brass and Copper Holdings, Inc., Olin Brass is a world leader in its own right, one of the oldest, most innovative and diverse producers of copper alloys and products in the world. With six domestic operating units and an international group serving Asia and the Pacific Rim, the organization is poised to maintain and expand its presence in copper markets worldwide. For more information, please visit http://www.olinbrass.mainteractive-host2.com